25th February 2014 - New LinkedIn Group
15th January 2014 - New Event
Event location:
BPIF 2 Villier’s Court Meriden Business Park Copse Drive Coventry West Midlands CV5 9RN |
Matthew Parker, author of 'How To Stop Print Buyers Choosing On Price’ introduces the core strategies and tactics that can help your print business move out of the commodity supply-chain.
The rapid evolution of digital media has put many traditional UK printers on the back-foot, as they struggle to differentiate themselves from competitors and maintain meaningful margins. ROI360’s research suggests that of the 16,500 UK printers in 2005, only 6,608 are still in business less than a decade later, so a new approach to customer engagement is critical. In this interactive workshop we explore the theme of 'How To Stop Print Buyers Choosing On Price’ and provide real-world strategies for improving the buyer experience, achieving greater margin and enabling greater scope for client development that is not driven purely price. 18th February 2014 - 9:30am – 12:30pm Workshop Agenda 9:30am: Arrival & Coffee 10:00am: Introductions 10:15am: Keynote Matthew Parker Author of 'How To Stop Print Buyers Choosing On Price’ Introduction to the core strategies and tactics that can help move print out of the commodity supply-chain. www.profitableprintrelationships.com 11:00am: Interactive Q&A 11:15am: Coffee Break 11:45am: ‘Improving the print buyer experience’ ROI360 Customer Experience. How strategically implemented W2P can secure more business at better margins. - N2 Visual Communications 12:15pm: Interactive Q&A 12:30pm: Main Workshop Session Close 12:30pm: Opportunity to network and view demonstrations 13:30pm: Event Close |