25th February 2014 - New LinkedIn Group
|
New LinkedIn Group created to support the Print Strategy Workshop series dedicated to improving customer engagement in print and marketing services. Focused on developing sales strategy, improving marketing effectiveness and driving business transformation.
|
|
15th January 2014 - New Event
|
18th February 2014 - 9:30am – 12:30pm
Strategic Customer Engagement Workshop How To Stop Print Buyers Choosing On Price ROI360 in association with BPIF and Cognito |
|
Event location:
BPIF 2 Villier’s Court Meriden Business Park Copse Drive Coventry West Midlands CV5 9RN |
Matthew Parker, author of 'How To Stop Print Buyers Choosing On Price’ introduces the core strategies and tactics that can help your print business move out of the commodity supply-chain.
The rapid evolution of digital media has put many traditional UK printers on the back-foot, as they struggle to differentiate themselves from competitors and maintain meaningful margins. ROI360’s research suggests that of the 16,500 UK printers in 2005, only 6,608 are still in business less than a decade later, so a new approach to customer engagement is critical. In this interactive workshop we explore the theme of 'How To Stop Print Buyers Choosing On Price’ and provide real-world strategies for improving the buyer experience, achieving greater margin and enabling greater scope for client development that is not driven purely price. 18th February 2014 - 9:30am – 12:30pm Workshop Agenda 9:30am: Arrival & Coffee 10:00am: Introductions 10:15am: Keynote Matthew Parker Author of 'How To Stop Print Buyers Choosing On Price’ Introduction to the core strategies and tactics that can help move print out of the commodity supply-chain. www.profitableprintrelationships.com 11:00am: Interactive Q&A 11:15am: Coffee Break 11:45am: ‘Improving the print buyer experience’ ROI360 Customer Experience. How strategically implemented W2P can secure more business at better margins. - N2 Visual Communications 12:15pm: Interactive Q&A 12:30pm: Main Workshop Session Close 12:30pm: Opportunity to network and view demonstrations 13:30pm: Event Close
|
