25th February 2014 - New LinkedIn Group
15th January 2014 - New Event
2 Villier’s Court
Meriden Business Park
Matthew Parker, author of 'How To Stop Print Buyers Choosing On Price’ introduces the core strategies and tactics that can help your print business move out of the commodity supply-chain.
The rapid evolution of digital media has put many traditional UK printers on the back-foot, as they struggle to differentiate themselves from competitors and maintain meaningful margins. ROI360’s research suggests that of the 16,500 UK printers in 2005, only 6,608 are still in business less than a decade later, so a new approach to customer engagement is critical.
In this interactive workshop we explore the theme of 'How To Stop Print Buyers Choosing On Price’ and provide real-world strategies for improving the buyer experience, achieving greater margin and enabling greater scope for client development that is not driven purely price.
18th February 2014 - 9:30am – 12:30pm
9:30am: Arrival & Coffee
Author of 'How To Stop Print Buyers Choosing On Price’
Introduction to the core strategies and tactics that can help move print out of the commodity supply-chain.
11:00am: Interactive Q&A
11:15am: Coffee Break
11:45am: ‘Improving the print
ROI360 Customer Experience. How strategically implemented W2P can secure more business at better margins. - N2 Visual Communications
12:15pm: Interactive Q&A
12:30pm: Main Workshop Session Close
12:30pm: Opportunity to network and view demonstrations
13:30pm: Event Close