• WE ARE COGNITO
  • Client Testimonials
  • LET'S TALK
25th February 2014  - New LinkedIn Group

Picture
New LinkedIn Group created to support the Print Strategy Workshop series dedicated to improving customer engagement in print and marketing services. Focused on developing sales strategy, improving marketing effectiveness and driving business transformation.
Picture

15th January 2014  - New Event
Picture

18th February 2014  - 9:30am – 12:30pm
Strategic Customer Engagement Workshop

How To Stop Print Buyers Choosing On Price

ROI360 in association with BPIF and Cognito
Event location:
BPIF
2 Villier’s Court
Meriden Business Park
Copse Drive
Coventry
West Midlands
CV5 9RN
Matthew Parker, author of 'How To Stop Print Buyers Choosing On Price’ introduces the core strategies and tactics that can help your print business move out of the commodity supply-chain.

The rapid evolution of digital media has put many traditional UK printers on the back-foot, as they struggle to differentiate themselves from competitors and maintain meaningful margins.  ROI360’s research suggests that of the 16,500 UK printers in 2005, only 6,608 are still in business less than a decade later, so a new approach to customer engagement is critical.

In this interactive workshop we explore the theme of 'How To Stop Print Buyers Choosing On Price’ and provide real-world strategies for improving the buyer experience, achieving greater margin and enabling greater scope for client development that is not driven purely price.

                               18th February 2014  - 9:30am – 12:30pm

                               Workshop Agenda

9:30am:                Arrival & Coffee
10:00am:              Introductions
10:15am:              Keynote
                              Matthew Parker 
                              Author of 'How To Stop Print Buyers Choosing On Price’
                              Introduction to the core strategies and tactics that can help move print out of the                                                             commodity supply-chain.
                              www.profitableprintrelationships.com
11:00am:              Interactive Q&A
11:15am:              Coffee Break
11:45am:              ‘Improving the print                          
                               buyer experience’ 
                               ROI360 Customer Experience. How strategically implemented W2P can secure more business at                                better margins. - N2 Visual Communications
12:15pm:              Interactive Q&A
12:30pm:              Main Workshop Session Close
12:30pm:              Opportunity to network and view demonstrations
13:30pm:              Event Close
Register here

Picture
Picture
Picture

CONTACT US. here. 


© The Cognito Partnership Limited
  • WE ARE COGNITO
  • Client Testimonials
  • LET'S TALK